S*Park is more than a condo and townhome development; it houses Altius Farms’ greenhouse and urban farm, James Beard award-winning restaurant Uchi, and Lacuna Yoga, all surrounding a central private park.
We saw something special at S*Park and an opportunity to market a one-of-a-kind development in the heart of Denver’s hottest neighborhoods.
Working with a strong foundation brand, architecture, and design, we developed a marketing strategy to paint the picture of the S*Park lifestyle and create awareness of the unique differentiators. We developed the marketing strategy, events, activations, programming, creative messaging, renderings, a revamped website, and social media, utilizing nontraditional marketing collateral such as seed packets disguised as matchbooks and custom drink coasters, each detail was carefully crafted to highlight a unique aspect of the project.
Our goal was to describe ‘a day in the life’ at S*Park through the eyes of various target buyers, showcasing neighborhood amenities, coffee shops, galleries, breweries, yoga, art, and transit. The video produced in-house tapped into a collective talent of creative direction, messaging, editing and artful storytelling to capture the essence and energy of the environment. A complimentary brochure designed as a comic book has a similar artful edge you see within the video piece, introduces you to the neighborhood, surrounding amenities and site attributes through the eyes of each target persona.
Signature brand touchpoints included coffee sleeves branded by S*park which partnered with local coffee shops in the area such as Crema and Port Side, not only to keep your coffee warm but to create awareness and invite potential buyers to the site for a tour. S*Park’s developer and visionary, Jonathan Alpert set out not only to create a new type of condo development but one of sustainability, educating and empowering new homeowners, supporting the artists of RiNo, the history of Curtis Park and the namesake of Sustainability Park.