Strategy / Branding / Concept Visioning / Experience Design

While at OZ Architecture


Punch Bowl Social



Infusing the brand’s mantra of “eatertainment” into every guest touchpoint and experience, Punch Bowl Social was more than a restaurant project.

Evolve a brand into an experience that extends far beyond the flagship location, identity, and spirit that expresses the surrounding community and guide the vision into guest touchpoints.



Punch Bowl Social planted its roots in Colorado, quickly expanding into several locations across the country, the brand needed an identity that could keep up with the master plan. We created elements that extend the brand beyond the logo with signage, menus, uniforms, mugs, art, environmental graphics, marketing, advertising, and brand persona.


Each detail of the brand is designed with the vision to tie back to the foundation of the design and experience, create a sense of place where people want to: eat, drink and play. Every location responds to the surrounding neighborhood, it was essential to the owner, Robert Thompson, to evolve the brand and design to reflect the history and culture of the community in which it resides. We translated this vision into custom wallpapers, quirky environmental graphics and cheeky elements, such as a rap song up the stairs or neon signage to help with wayfinding while adding a wash of vibrant vintage energy into each room.