sweets

soda fountain, abq new mexico

Located in the heart of New Mexico, Sweets Soda Fountain takes inspiration from the nostalgia of vintage soda fountains while injecting a bold, modern flair. This 200-square-foot space is both whimsical and sophisticated, offering an unexpected but delightful pairing of effervescent champagne and curated confections. A chic destination that appeals to both design enthusiasts and those with a sweet tooth, Sweets is where indulgence meets artistry in every drink and every bite.

Maximalist designed Sweets with a focus on an elevated, immersive experience—a place where timeless indulgence meets maximalist glamour. The space is drenched in turquoise with brass accents that glisten like champagne bubbles, creating an atmosphere that’s equal parts elegant and playful. From the sleek, lacquered finishes to the textured, custom wallpaper, every element of the design invites visitors to stay a little longer and savor the moment.

Sweets Soda Fountain blends the exuberance of Art Deco with bold maximalist aesthetics, transforming a small space into a vibrant jewel box. The design pulls from classic soda fountain traditions but reinterprets them through a contemporary lens. Custom marbled wallpaper with a nod to retro candy motifs, recycled composite terrazzo surfaces, and sculptural, statement-making light fixtures infuse the space with an irresistible energy.

The bar, featuring a one-of-a-kind swan champagne tap, is the crown jewel of the space, offering champagne by the glass and inviting patrons to indulge in a sophisticated, yet accessible experience. A playful mix of colors, materials, and textures creates an environment that feels simultaneously timeless and fresh—encouraging guests to linger, sip, and savor.

BRANDING & IDENTITY

Maximalist’s approach to branding for Sweets Soda Fountain is just as bold and curated as the space itself. The visual identity combines timeless elegance with the fun of indulgence—vibrant color palettes, playful typography, and a sleek yet whimsical logo capture the essence of the experience. The brand experience unfolds in every detail, from the signage and menus to the custom packaging for chocolates and candies.

Sweets’ branding plays with luxury and nostalgia in equal measure—creating an experience that feels opulent yet approachable. Every visual element is designed to feel like a moment of escape, where visitors can unwind, indulge, and relish in the playful atmosphere.